3 Super Smart Steps for Attracting Clients

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You know you’re smart, that you’re really good at what you do, but you just don’t know WHY you can’t attract the clients you need for a successful business.
You work really hard and sometimes work way too much, AND, you just can’t figure out why you have few or no clients.
If YOU want more clients, needs more clients, you will want to know the FIRST 3 Super Smart Steps to attracting more clients. You CAN have clients who you love and who love you!

Step 1: Make Client Attraction your #1 Priority (not your laundry, not your dry cleaning, not your best friend who calls you with their partner problems, not your OWN partner problems and not your volunteering, working overtime, etc.)
Ask yourself. What’s taking up my time now? You may be surprised how much time you’re spending outside your business. And, how much time you’re marketing. To attract clients, you need time for marketing. A mentor once told me that to be successful in your business you need to spend 4 hours a day, 2 at a minimum on marketing. You say you don’t have time to market, than you won’t have clients. Find the time for marketing.
Avoid Drips and Slips. Drips are the negative people in your life. A drip is a friend or family member that calls you up every night, expecting you to provide them free therapy. The friend that always forgets something or repeatedly asks you to pick up their child. They suck the energy right out of you. Set some strong boundaries with these folks. The slips are the shiny objects like social media, TV and romance novels, the BIG distractions! Make client attraction the greatest of importance.

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Take Action:
I invite you to keep track of a full week, that’s 168 hours. Note down each hour in your calendar book what you did. Then, create a chart. Find your drips, slips and cracks. It might mean giving up that position with the PTO or PTA, with the Scouts, secretary for your church. I know this sounds almost cruel, but it’s only for 6 months or a year, to really get your business going. If you already work full time, block out time each day to work on your business, even if it’s only 10-20-30 minutes. It will take you a bit longer at this pace, but well worth it. You have to make time for marketing, if you want to attract clients.

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Step 2: Prioritize Your Daily Tasks.
Now, you know how you are using your time, you need to set up a priority system for client attraction. The first system I use is the 123 Priority System, before 11 am. Each day before 11 am, I complete the three most important marketing tasks of the day. Is it phone calls? Is it writing a blog? Remember your marketing plan? What do you need to be doing to attract more clients? Brian Tracey wrote a great goals book called “Eat the Frog.” Of course, no one wants to eat a frog. In it, he suggests you complete the thing (that frog) you most do not want to do and do it first thing in the morning. Get it done and over with. For example, hate cold calling? Do that first. Done! And, it won’t be hanging over your head all day as you avoid it.
Next, I use the The Franklin Covey System to prioritizing my day. I often do this the night before. It works like this…Make out your “To Do” task list. Then, categorize by A, B, C.
A-I must get this done today
B- It’s important to get done today
C-Maybe it can wait a few more days
Go back and prioritize the A’s Give them a number. (Number 1, first to do, number 2, second to do, etc.) You finish by numbering all your tasks in order of importance, all the A’s, B’s and C’s.
For example:
A1 make 3 cold calls by 11 am.
A2 meet with client, by 11 am.
A3 go to networking meeting at noon.
B1 write a blog.
C1 pick up dry cleaning, etc.
It is also important to cluster your activities for more productivity and for effective efficiency. For example Tues/Thurs meet with Client days. M/W Be on Live Stream days. F/is your Personal Day. M/W mornings are for marketing. M/W afternoons are for Administrative tasks.
*Be sure to schedule time off and daily self-care time.
Block out your time each day with marketing tasks first and attract your clients.
Take Action:
Schedule your next work day using the Covey Method and the 1, 2, 3 Priority System before 11 am and see your results. No more random task doing, have a plan and do it!

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Step 3: Be Seen. Be Heard. Be Everywhere.
You’ve heard of the saying “You got to pay to play.” Well, the client attraction saying is “You got to PLAY to get PAID.” You will attract clients when you network, follow up with potential clients, make cold calls, write warm letters, write a blog, be on live streams, do presentations, workshops, seminars and webinars. And, have a plan, a strategy and a regular schedule for attracting clients on Social Media.
It can be overwhelming to be seen, be heard and be everywhere. Start with what you know best. Are you a great speaker? Are you a great writer? Do you enjoy posting and engaging on Social Media platforms? Know who your ideal audience is and where to find them. Create a marketing plan to attract the clients you will love and who will love you (not just anybody).

Ask for help! Your family, friends, clients, past clients, your dentist (yes, your dentist!), everyone you know are referral sources for your business. Start handing out business cards and having real conversations with people, they might be a potential client or know someone who would be the perfect client for you, who really needs your help. Tell everyone you know that you are in business and need their help with referrals. People love giving others their advice and help.

Take Action:

Set a timer for 30 minutes and brainstorm specific people who might be a referral source. (Again, that’s everyone you know, just order them in priority). Set up a time to meet with the top 10 people and ask for help. Do they know any potential clients for you? Do they know the best groups in your business for you to speak at, attend or network?

Plan

Your new clients are out there and they need you! Discover where they are and attract them to you by taking these action steps. If you need help putting a plan into place, attracting more clients, contact me. I am happy to help. Sign up for a no cost, 20 minute planning session with my personal, private scheduler.
Click link below.
https://www.timetrade.com/book/MC98L

As always, feel free to contact me with questions or celebrations!
georgia@BoldlyBrilliant.com

About Georgia London

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