21 Most Important things to do Networking.

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Networking is all about creating and building relationships. It is NOT about selling! Research says the average contact points to make a sale is 17. The probability of you making a sale the first time you meet someone is very low, though it can and has been done. So, stop thinking about selling and start thinking about how you can help the new people you meet. Start creating and building relationships.

Some people love to network and others fear it or hate it. Which are you? Do you like networking, meeting new people, starting conversations with strangers? Are you an introvert or an extrovert? How does that effect your networking?

We think of introverts as being shy and extroverts as being out going. It’s not that simple. Introverts may or may not be shy. Introverts do lose energy when around lots of people. They need to be alone to recharge after being with other large groups of people. Extroverts gain energy when around lots of people. They feel their energy zapped when they spend too much time alone. Brain scans done on introverts and extroverts found that introverts process stimulation (other people, talking, engaging) differently then extroverts. Introverts stimulate through a long, complicated pathway through areas of the brain in the remembering, planning and solving problems parts of the brain. Extroverts have a very quick and short response to stimulation through the brain pathway areas of sensory connection of visual, auditory, touch, smell, taste.

Carl Jung, a great psychoanalyst first coin the terms introvert and extrovert. He said that no one is all, 100% introverted or extroverted. In fact, we are all mostly ambiverts who have both introverted and extroverted qualities. Whether you are mostly an introvert or mostly an extrovert, you can be successful at networking.

Networking is both an Art and a Science. Here’s how to create rich, meaningful and extraordinary relationships while networking.

  1. Say Hello and SMILE-Smiling is engaging. People are attracted to smiles. We have automatic facial feedback and we will smile back when someone smiles at us. Smiling has been found to make you healthier, have less stress and makes you look better, more attractive. Lighter Yoga is very popular because we want to smile, laugh. The average person smiles 20X a day. The average child smiles 400X a day. Research has shown that people who smile more, live longer and are more successful.
  2. When people ask you “How are you” or “How do you do,” say “I’m fantastic!” Or, say “I’m fabulous,” “I’m amazing,” “I’m awesome,” “I’m incredible.” Usually the answer to “How are you?” is “OK,” “Good,” or “Fine.” Answer in an uplifting, happy and enthusiastic way and people will wonder why. It’s a conversation starter.
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  3. Remember to listen! Hearing is only listening to what is being said. Listening is also hearing what is not being said. Ask people questions and listen. Thinking about what you’re going to say next is not listening. Be fully present. Use phrases like “Tell me more…” or “Tell me about your business…life…hobbies…what you do for fun…” Be a good listener. Speak to the person’s listening.
  4. Take your time in networking. It’s not a race to meet as many people as you can. One really great, high quality conversation is worth way more than 20 superficial conversations.
  5. Tell personal stories, not just what do you do. Personal stories are more interesting and people will remember you more. Our brains are geared more to remembering stories not facts.
  6. Ask about their families, loves, fun things they do, the most challenging thing they’ve ever done. Ask about the best thing that ever happened to them. Their best vacation. Invite them to tell personal stories.
  7. Conversation starters are can be as simple as asking the 5 W’s Who-What-When-Why-Where
  8. Compliment people with integrity and sincerity. Compliments are also great conversations starters.
  9. Be friendly, encouraging, entertaining.
  10. Look for people who are alone. Go up to meet them.
  11. Talk about the event, the speaker.
  12. Ask for advice. People love to give advice.
  13. Set a goal. Talk with 5 people or 10 or 20. Or, just 1 person.
  14. Organize your own event. Meet up.
  15. Show up early when there are less people present.
  16. Volunteer at the event/meeting. Door greeter, registration desk and food service are all ways to meet people easily and allows you to decide who might be a good fit for you and a later conversation.
  17. Bring your business cards. Make them unique. Maybe a Bookmark, a packet of seeds, a flower or balloon attached to your card. Step out of the box with your business cards.
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  18. Have your 30 second to 90 second elevator speech ready. Make it compelling. Know the problem you solve and the solution. Add something amazing you have accomplished. Practice, Practice, Practice saying it.
  19. Focus on what you can do to help others. Remember the 17 contacts. This is only the first. Build your relationships.
  20. Be prepared. Know who who will be there. What the organization is about. When and Where it is and why you are going. Look up the organizers on LinkedIn and get to know them in advance. Dress professionally.
  21. Follow up. After networking, follow up with everyone you talked with. Write notes on the back of the business cards you receive, so you can remember the person and what you asked about. Give a personal account in the followup email of what ou talked about. Invite them to something. A different networking meeting, blab, Facebook group or coffee.

Make your networking successful and valuable to your business by following these simple 21 steps. There are a lot more tips and tools to networking. Join the Boldly Brilliant Facebook group to learn more. Click this link.

http://facebook.com/groups/BeBoldlyBrilliant 

Last and most important…Be who you are, Be yourself! Follow up!

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3 Super Smart Steps for Attracting Clients

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You know you’re smart, that you’re really good at what you do, but you just don’t know WHY you can’t attract the clients you need for a successful business.
You work really hard and sometimes work way too much, AND, you just can’t figure out why you have few or no clients.
If YOU want more clients, needs more clients, you will want to know the FIRST 3 Super Smart Steps to attracting more clients. You CAN have clients who you love and who love you!

Step 1: Make Client Attraction your #1 Priority (not your laundry, not your dry cleaning, not your best friend who calls you with their partner problems, not your OWN partner problems and not your volunteering, working overtime, etc.)
Ask yourself. What’s taking up my time now? You may be surprised how much time you’re spending outside your business. And, how much time you’re marketing. To attract clients, you need time for marketing. A mentor once told me that to be successful in your business you need to spend 4 hours a day, 2 at a minimum on marketing. You say you don’t have time to market, than you won’t have clients. Find the time for marketing.
Avoid Drips and Slips. Drips are the negative people in your life. A drip is a friend or family member that calls you up every night, expecting you to provide them free therapy. The friend that always forgets something or repeatedly asks you to pick up their child. They suck the energy right out of you. Set some strong boundaries with these folks. The slips are the shiny objects like social media, TV and romance novels, the BIG distractions! Make client attraction the greatest of importance.

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Take Action:
I invite you to keep track of a full week, that’s 168 hours. Note down each hour in your calendar book what you did. Then, create a chart. Find your drips, slips and cracks. It might mean giving up that position with the PTO or PTA, with the Scouts, secretary for your church. I know this sounds almost cruel, but it’s only for 6 months or a year, to really get your business going. If you already work full time, block out time each day to work on your business, even if it’s only 10-20-30 minutes. It will take you a bit longer at this pace, but well worth it. You have to make time for marketing, if you want to attract clients.

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Step 2: Prioritize Your Daily Tasks.
Now, you know how you are using your time, you need to set up a priority system for client attraction. The first system I use is the 123 Priority System, before 11 am. Each day before 11 am, I complete the three most important marketing tasks of the day. Is it phone calls? Is it writing a blog? Remember your marketing plan? What do you need to be doing to attract more clients? Brian Tracey wrote a great goals book called “Eat the Frog.” Of course, no one wants to eat a frog. In it, he suggests you complete the thing (that frog) you most do not want to do and do it first thing in the morning. Get it done and over with. For example, hate cold calling? Do that first. Done! And, it won’t be hanging over your head all day as you avoid it.
Next, I use the The Franklin Covey System to prioritizing my day. I often do this the night before. It works like this…Make out your “To Do” task list. Then, categorize by A, B, C.
A-I must get this done today
B- It’s important to get done today
C-Maybe it can wait a few more days
Go back and prioritize the A’s Give them a number. (Number 1, first to do, number 2, second to do, etc.) You finish by numbering all your tasks in order of importance, all the A’s, B’s and C’s.
For example:
A1 make 3 cold calls by 11 am.
A2 meet with client, by 11 am.
A3 go to networking meeting at noon.
B1 write a blog.
C1 pick up dry cleaning, etc.
It is also important to cluster your activities for more productivity and for effective efficiency. For example Tues/Thurs meet with Client days. M/W Be on Live Stream days. F/is your Personal Day. M/W mornings are for marketing. M/W afternoons are for Administrative tasks.
*Be sure to schedule time off and daily self-care time.
Block out your time each day with marketing tasks first and attract your clients.
Take Action:
Schedule your next work day using the Covey Method and the 1, 2, 3 Priority System before 11 am and see your results. No more random task doing, have a plan and do it!

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Step 3: Be Seen. Be Heard. Be Everywhere.
You’ve heard of the saying “You got to pay to play.” Well, the client attraction saying is “You got to PLAY to get PAID.” You will attract clients when you network, follow up with potential clients, make cold calls, write warm letters, write a blog, be on live streams, do presentations, workshops, seminars and webinars. And, have a plan, a strategy and a regular schedule for attracting clients on Social Media.
It can be overwhelming to be seen, be heard and be everywhere. Start with what you know best. Are you a great speaker? Are you a great writer? Do you enjoy posting and engaging on Social Media platforms? Know who your ideal audience is and where to find them. Create a marketing plan to attract the clients you will love and who will love you (not just anybody).

Ask for help! Your family, friends, clients, past clients, your dentist (yes, your dentist!), everyone you know are referral sources for your business. Start handing out business cards and having real conversations with people, they might be a potential client or know someone who would be the perfect client for you, who really needs your help. Tell everyone you know that you are in business and need their help with referrals. People love giving others their advice and help.

Take Action:

Set a timer for 30 minutes and brainstorm specific people who might be a referral source. (Again, that’s everyone you know, just order them in priority). Set up a time to meet with the top 10 people and ask for help. Do they know any potential clients for you? Do they know the best groups in your business for you to speak at, attend or network?

Plan

Your new clients are out there and they need you! Discover where they are and attract them to you by taking these action steps. If you need help putting a plan into place, attracting more clients, contact me. I am happy to help. Sign up for a no cost, 20 minute planning session with my personal, private scheduler.
Click link below.
https://www.timetrade.com/book/MC98L

As always, feel free to contact me with questions or celebrations!
georgia@BoldlyBrilliant.com

What your Mother never told you about Facebook?

First, let me say “I have had a wonderful time with the Ultimate Blogging Challenge!”   Photo1

I have so enjoyed reading other people’s blogs from Haiku to Heartburn. From Love to Losing weight. From gaining weight and recipes to getting a new romantic partner. And, lots of great business advice! Amazing work, everyone!

I am so excited to join with Michelle Shaeffer and follow her as she starts a NEW BLOG from beginning to end. I hope you do, too!

I didn’t once read anything I wouldn’t want my Mother to read. Somewhere on Facebook or in a blog, I recently read that a young woman did not want to ask questions or leave comments on a Facebook page for fear her Mother might see.

NOW, I know why my youngest son de-friended me! It’s OK. My other two sons are still my “friends” as well as their lovely wives.

So, if your Mother never told you about Facebook, please let me. It is a wise idea NOT to post on Facebook or in a blog that which we would not want our Mother to read. Once cast in print, we never can really retract. Many times, I have wanted to rant, rage, romance or rebel with words I would not want my children to hear me say, but I don’t!

After all, more than your Mother may be watching!

Sign up at http://www.facebook.com/BeBoldlyBrilliant and rant, rage, romance and rebel all you want! I’m not your Mother!

 

How Facebook has taken the place of the Sunday morning Comics.

Reading Facebook on a Sunday morning reminds me of the days I use to read the Sunday comics. The Sunday Comic pages are in newspapers (for those too young to know what a newspaper is, it’s this paper thing with articles, photos and comics written on it).

The Sunday comics were in color. I mean ARE in color. Newspapers are not dead completely, yet.

I would laugh, I would cry at some of the most amazing artistry and story-telling in the Sunday funnies. The Comics have been around a long time, since 1895 when “The Yellow Kid” appeared in Pulitzer’s New York World newspaper. Below is what the creator had to say about his character.

“The Yellow Kid was not an individual but a type. When I used to go about the slums on newspaper assignments I would encounter him often, wandering out of doorways or sitting down on dirty doorsteps. I always loved the Kid. He had a sweet character and a sunny disposition, and was generous to a fault. Malice, envy or selfishness were not traits of his, and he never lost his temper.”
-Richard F. Outcault, creator The Yellow Kid” from a 1902 interview

My first comic was Peanuts. Loved Lucy! There are so many comics now. From the political (“Doonesbury”) to the absurd (“Broom Hilda”), there are over 100 comics in newspapers across this country. How many comics in the rest of the world?

The comic “For Better or Worse” makes me cry the most (I am a mother) and “Garfield” makes me laugh the most.

Now, I read facebook and the same thing happens. I laugh, I cry. Moving pictures on facebook seem to evoke more feelings in me, more than photos, cartoons or comics. I have my favorite groups and people who post. From the political (Occupy the NRA) to the absurd (cats eating goldfish out of a toilet) and there are all kinds of posts in between. There are 1000s of facebook posts and groups.

The post of a video with “Bette Midler” singing to a dying cancer patient made me cry the most and the video post of “best babies laughing 2013” (I am a mother) made me laugh the most.

Today, I noticed that I have let Facebook take the place of the Sunday Comics.

I am feeling nostalgic. I think I will go out and buy the Sunday paper and read my favorites, “Calvin and Hobbes”, “Zits” and “For Better or Worse”.

What’s your favorite comic?
What’s your favorite Facebook post?
Share with us in the comments below.
Be Boldly Brilliant!

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Do you need a “NewStart” to your business? 17 Low Cost Ways to “NewStart” YOUR first or existing business.

If you are just starting out in business, you may not know which direction to go first or you may want to go in a 1000 different directions all at once! If you are really “busy” in your existing business, you may need a “NewStart”, too.

Before we get to the “17 Ways”, you need to know the most important step in business. It is to set a solid foundation.

You will need these steps to set your foundation:

You need to know the WHO (your audience) (and, who you are), your WHAT (your product and/or service, the results your clients/customers get), the WHERE (online/offline/both) and the WHY of your biz (your mission, your passion, your purpose).

You need your basics:

  1. Name of business/Domain Name
  2. Goals/Strategies/Biz Plan
  3. Product or Service
  4. Website or Info page
  5. Social Media presence

It’s important to revisit your foundation and basics quarterly for a “NewStart” in your first or present business.

After you set a foundation, I promised you 17 Low Cost Ways to NewStart, renew and attract your clients/customers.

Here they are:

1. Freshen up your business card (QR code, put opt-in on card, add social media links)

2. Email Signature (bright, bold, colorful eye candy that has opt-in and all biz info)

3. Voice Mail on your phone (update, high energy, welcoming)

4. New Testimonials (on video, written, on website, on social media, postcards)

5. Spend a day or weekend on your own personal biz retreat, reclaim/renew your Who, What, Why. Set goals, strategies and plan (Quarterly)

6. Have a no cost, monthly call that clients/customers can call in just to talk and ask questions. The people who call are often your best clients/customers.

7. Start a Newsletter for your clients/customers or revise your existing one.

8. Create a new signature talk and look for new speaking engagements.

9. Participate in a Blog Challenge and blog daily.

10. Volunteer to write guest blog posts.

11. Submit a press release to your local newspaper and add your services to the Calendar of events.

12. Offer your services via Groupon, Craig’s List, Angie’s List or your local server (WhoFish is mine).

13. Write a new article and submit to an article site. Really, DO IT!

14. Review your Social Media profiles and freshen up all of your active Social Media sites.

15. Add 1 new social media site or join a new interest group.

16. Send Birthday, Get Well, Congratulations or Encouragement cards to your clients/customers. I hand make ONE Valentine’s card each year and photograph it and send to all my clients. On a survey, my clients answered the question “What was the one “thing” that supported you most in your decision to work with me? 82% said the Valentine’s Day card!

17. Go out and get friendly! Attend a new networking group (online or offline).

So there, you have it! Just put ONE of the 17 Ways into action today!

Which way will you choose to NewStart your business?

Share with us your way in the comments below.

BONUS: #18. BE BOLDLY BRILLIANT!

For more quick and easy ideas, go to http://www.facebook.com/BeBoldlyBrilliant  and join us (#17)

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